REPORTING AND PROVIDE PROTECTION AGAINST EMAIL FRAUD AND PHISHING

DMARC (Domain-based Message Authentication, Reporting and Conformance) is an email authentication protocol that builds upon SPF and DKIM (DomainKeys Identified Mail) to provide further protection against email fraud and phishing.

A proper DMARC record is important for several reasons:

Provides visibility into email usage:
DMARC enables domain owners to receive reports from email providers on how their domains are being used. This helps identify unauthorized senders and potential phishing attempts. The reports can also be used to track email engagement and help improve email deliverability.

Helps prevent email spoofing:
DMARC allows domain owners to specify their policies for handling email that fails SPF or DKIM authentication. This helps prevent email spoofing and phishing by providing guidelines to email providers on how to handle suspicious emails.

Protects your domain's reputation:
DMARC helps protect your domain's reputation by allowing domain owners to specify how email providers should handle emails that fail authentication. This can help prevent legitimate emails from being marked as spam or rejected by email providers, which can negatively impact your domain's reputation.

Provides a consistent user experience:
DMARC helps ensure that emails sent on behalf of your domain are consistent with your brand and messaging. By specifying your email authentication policies, you can prevent unauthorized senders from using your domain to send emails that may contain harmful content or misinformation.

In summary, having a proper DMARC record is important for preventing email fraud and phishing, protecting your domain's reputation, and providing a consistent user experience. It can also provide valuable insights into how your domain is being used for email communication.